The publishing industry in Ireland is like Canada's in many ways. There are multinationals, small presses, a dominant market just beyond the border, and Amazon. Like Vancouver, Dublin is a hotbed for technology companies. Google, Amazon, Kobo and Hubspot all have...
At the recent ACP mid-winter conference in Toronto, I presented to book publishers on the marketing steps they can take to improve their online presence. The slides offer insights on benchmark data for Canadian book publishers. Slide Notes Book publishers have been...
Canada's Anti-Spam LegislationHow CASL affect businesses, organizations and individuals who are sending commercial electronic messages. This includes text messages, instant messaging, email and social media. Canada's new Anti-Spam Law, or CASL (pronounced...
It's not just the Easter Bunny who hides Easter eggs. Programmers and designers are in on the game. Below are some of my favourite hidden gems around the web. 1. The Muppets: Pöpcørn Make sure the captions are enabled. There's an aside...
Join me Feb 4 and 6th for my eBOUND Canada digital marketing webinar series. On February 4th in Master Facebook Marketing we'll cover: The #1 component most Pages get wrong (if you're missing this step then the you're really missing out on making...
What do we really want for the holidays? These 5 things sum it up for me. What's on your list? Time off The restorative value of play should not be minimized. Play, or "time off", makes the working hours more productive....
Major changes in Search 1. The End of SEO Last week Google made major changes to the data available through Google Analytics. Keyword data, which was already climbing to 100% Not Provided, will now actually be 100% not provided. Since 2011, Google has been...
3 Overlooked Online Marketing StrategiesDon't underestimate these powerful digital marketing strategies: email, video and Facebook adsSpring is upon us, well, for those of us on the West Coast anyway. And it's time to talk about growth and transitions for the...
Photo by Deb Mae Season’s Greetings! While you’re busy decking the halls and sprucing up the office for the new year, it’s also a great time of year to find new talent to add to your team. Here are 4 things to remember when hiring new employees. 1....
Publishers of all sizes are working to the best of their abilities with limited resources. So, when it comes to Google Analytics, why waste time looking at data and reports that don’t provide actionable next steps? Instead focus on a few metrics that make sense...