Photo by Christopher Porter It’s summer. It’s hot. Most of us want to spend less time at work and more time enjoying the weather with family and friends. Managing social media can take up a lot of time in your day—but it doesn’t have to....
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How to Build a Social Media Audience
by Crissy Campbell | May 1, 2012 | Social Media Marketing, Underwire Newsletter
Building a social media audience is not an easy task. It takes dedicated time to find fans and followers and even more time to experiment with sharing the right types of content that will earn Likes, RTs and +1s. With social media, one size does not fit all. Every...
10 Tips For Using Facebook Timeline For Business
by Crissy Campbell | Apr 3, 2012 | Social Media Marketing, Underwire Newsletter
Facebook’s Timeline for Pages launched March 30th. If you’re just catching up, here are tips for setting up, managing and measuring success on Facebook Timeline. Setting Up Facebook Timeline for Business 1. Timeline for Brands offers great opportunities to...
5 Blog Redesign Mistakes That Kill SEO
by Monique Sherrett | Jan 31, 2012 | Search Marketing (SEO, Paid Search), Underwire Newsletter
Make sure your web design doesn't paint you into an SEO corner! Please check out our guest post today on Wordstream.com about web design and SEO: 5 Blog Redesign Mistakes That Kill SEO. In the post, we outline 5 common web design mistakes that kill search engine...
How To Set Up A Google+ Business Page
by Crissy Campbell | Jan 17, 2012 | Social Media Marketing, Underwire Newsletter
Google+ Business Page set up is just like Facebook set up. It’s a place to connect with fans and colleagues and to discuss industry news and information with them. Google+ Business Pages are also very important for search. Google is using information from...
The 12 Days of Christmas (or what you can do before the year ends)
by Monique Sherrett | Dec 8, 2011 | Online Marketing Tips, Underwire Newsletter
Photo by James Sarmiento Merry Christmas. Happy Hanukkah. Season’s Greetings. Between egg nogs, scratch some to-do items off your list. Polish Up Your Social Media 1. Give your social media avatars and profile photos a new look. 2. Deck the halls: – Fine...
New Facebook Insights: What’s New and Who Cares?
by Monique Sherrett | Nov 28, 2011 | Social Media Marketing, Underwire Newsletter
In October, Facebook launched a new version of Facebook Page Insights and they continue to make changes to Page features and available metrics. If you haven’t visited your Facebook Page for awhile here are some things to keep in mind. 1. “Notes” no...
Google+ For Business
by Crissy Campbell | Nov 2, 2011 | Social Media Marketing, Underwire Newsletter
Last week, Google announced, that Google+ is now available for Google Apps users. This is great news for companies, as Google+ has some exciting features for business use. To get started, your Apps Adminstrator needs to activate Google+, following the same process as...
How to Use Google Tools to Improve SEO
by Crissy Campbell | Sep 22, 2011 | Search Marketing (SEO, Paid Search), Underwire Newsletter
First, what is search engine optimization? Here’s a 3-minute video from Common Craft, in collaboration with Search Engine Land, that explains SEO: You can use Google Webmaster Tools and Google Analytics to improve your search engine optimization ranking:...
How To Use Analytics To Optimize Your Website
by Crissy Campbell | Apr 19, 2011 | Google Analytics, Underwire Newsletter
Analytics data can be overwhelming. One way to get the most out of your data is to use analytics to monitor how your site is performing and what to optimize. Here are 3 Google Analytics tools you can use to discover how to improve your site. (And if you don’t...
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