First, what is search engine optimization? Here’s a 3-minute video from Common Craft, in collaboration with Search Engine Land, that explains SEO: You can use Google Webmaster Tools and Google Analytics to improve your search engine optimization ranking:...
Analytics data can be overwhelming. One way to get the most out of your data is to use analytics to monitor how your site is performing and what to optimize. Here are 3 Google Analytics tools you can use to discover how to improve your site. (And if you don’t...
Twitter is a great tool for public relations because it can be used for finding conversations and engaging with influencers who are chatting about specific topics. Stacey Acevero, social media manager for PRWeb, has provided her tips for the best ways to use Twitter...
Creating your own LinkedIn Group increases your profile and gives you control over the group’s content and reach. The goal with a group is to engage your audience and leverage your company’s thought leadership. From our experience, it’s best to have...
Wow the end of the year is quickly approaching. Are you panicked or well planned? If you have been meaning to organize your thoughts for the upcoming year, here are some guiding questions to ask yourself. Would you say your company is becoming more effective at...
Flickr Source: David Harber by-nd/2.0 Contests are a great way to spread the word and spark excitement about a campaign. They can increase your audience reach, reward your fans and get people talking about you. But contests don’t run themselves; they need to be...
It’s August and, albeit reluctantly, we are busying preparing for Fall. What better time than now to review your website’s usability? Todd Sieling of Corvus Consulting recently presented at the SFU Summer Publishing Workshops on usability and outlined his...
Marketers know that the ability to measure success online is far more accurate than measurements offline. Tracking, analyzing and responding to the data is your key to success. Begin by defining the key performance indicators, or KPIs, for your campaigns. With your...
Back in April we talked about How to Understand a Google Analytics Report and since then we’ve been providing a lot of Google Analytics tips. Since it’s handy to have all of our tips in one place, here is a roundup of our Google Analytics guidelines and...
Facebook Pages aren’t a new feature, (although they keep changing the types of pages available), but when creating a Facebook Page it is difficult to know which type of page to choose. And Facebook doesn’t make this easy—once you’ve chosen a...