Want to know what Canadian advertisers and marketers are: * thinking about search marketing * doing about search marketing and * planning on doing about search marketing? If yes, take the 2007 SEMPO survey. Who should take the survey? * people familiar with, and...
Swamped already? We are only days into 2008! Check out these 5 time saving workflow tips. For Firefox and Safari users: Tip 1: See an interesting phrase on a web page you are visiting, rather than re-typing that phrase into a search bar, simply highlight the phrase...
Happy Holidays from Work Industries. Are you making a list? Checking it twice? Here at Work Industries, I’ve surveyed my geek-enthusiast friends for the top 5 tech gifts on their lists. Here’s a shortlist of the top 5 geek gifts for 2007: Number 1. One...
Before you start ... get permission. Email newsletters should be permission based, meaning that ONLY people who subscribe to your newsletter receive it. They have given you permission to engage in this form of communication with them. Without permission, your...
Email marketing—what do you think of it? I have a negative attitude towards real spam (enlargements, pills, mortgages) and perceived spam (marketing messages I have not asked to receive). At the same time, I love the newsletters that I subscribe to. Although I...
Welcome to the September Underwire Newsletter. Contest Winners: Beyond Buzz Congratulations to the winners of our contest draw for a copy of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing by Lois Kelly. Alphabetically, our 5 winners are (note: this is a...
This month one of our Underwire subscribers asked a great question about copyright and whether the rules for online publishing are different than those of print publishing. * What are the copyright laws in relation to the practice of posting other people’s full...
PRWeb.com is one of the best press release services I’ve found on the web. Why is it great? For a small donation, $100 USD, or a large donation, $$$, you can get your press release distributed online in a number of industry categories and on Google News and...
At Barcamp Vancover on Saturday, Tod Maffin of CBC led a discussion on favourite tech tools, widgets, gadgets and other geekery. All of the tips were great, but I want to point out one in particular. Lynda.com is $25 per month service that provides online training...
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing by Lois Kelly is about learning to create meaningful dialogue about organizations and products, instead of marketing blah blah blah. If you are the lone evangelist in your organization—the one who gets...