To Snapchat or not to Snapchat. That is not a question.What teaching 250 undergrads has taught me about Snapchat. tldr: Snapchat is a powerful, cinematic tool for reaching 13+. It's a pain to use (if you're an old, like me) but there's a lot of love for this...
Content marketing is still on the rise, everything from blogs to sharing on social media and more. As with any strategy, perfecting the avenues for success is vital when reaching out to our online audience. According to Forbes magazine, these are the ten ways in which...
Want to increase your online sales? This post looks at what editors, marketers and copywriters can do to improve sales conversions by optimizing landing pages — all without design or code help. Landing page optimization is hard. At least that is a common...
A strong content strategy never goes out of style. When you create great content you position yourself as an expert, increase your readership because people will want to read your content and share it with their friends and you have a piece of content that you can...
At Boxcar Marketing we are big fans of Grammar Girl so this infographic from Copyblogger struck a chord. These 15 grammar tips are important to keep in mind when writing emails, website copy, Facebook updates or any other online content. As the infographic notes,...
Effective copywriting is about having a good mix of SEO copywriting skills, online writing skills, and a solid understanding of your target audience and your overall marketing objectives. Good copywriting can help your content get found, convince people to buy your...
Ion Interactive held a landing page optimization webinar in August, where they highlighted the differences between organic landing pages and campaign landing pages. These differences are important to keep in mind when creating and optimization your own landing pages....
Crissy, the Boxcar Marketing intern, has been working on a number of video projects this summer, and we wanted to share our tips and tools with you. Video on the web is used for much more than entertainment. For businesses, it can be a great way to get your marketing...
HubSpot recently held a webinar on how to use video for your online marketing campaigns. Here are some of their tips. Content There’s a content tradeoff. You can either make an informative video with lots of information for the viewer or an entertaining video...
Commune Media has an article on their site that offers tips on how to write copy for the web. The article offers some step-by-step advice on writing copy for the web and links to other tips and a free e-book. Some good, sound advice.