or What to Write When You Are Wiped I must say that July has been a hectic month. I have been in 4 different cities. A new place each week. My favourite was Portus 2008 in Dallas where I spoke about the phenomenon of podcasting and participatory culture within the...
Online press releases can be an effective way of reaching journalists, bloggers and industry-related media sites. With online distribution your press release may also end up on popular news aggregator sites like Google News and Yahoo News. Still unclear about why you...
In our new Boxcar Marketing website it was important for James and me to implement as many best practices as possible. We wanted to start with a solid design based on usability. Here are 3 mistakes we often point out to clients and how we avoided them in our design....
In preparation for a presentation Monique gave at the Canadian Housing and Renewal Association’s Breaking New Ground Conference here in Vancouver, I did a bit of research on resources. Public housing isn’t an area either of us possess much knowledge about,...
GrokDotCom is lobbying for website copywriters to stop being More-ons. “More-on” refers to hyperlinks that we write for our site, things like “Read more ...” or “Click here”. Grok’s Example: Which is more persuasive? A. Steve...
Tech writer Tom Johnson does a nice job of outlining some good practices for creating a usable blog in his article Twenty usability tips for your blog. Much of the advice Tom mentions now comes ready-baked into many blogging platforms, either by default or as a...
I read two great posts today that I’d like to share. The first is from Build a Better Blog and the post is “Blog Mistakes You Don’t Want to Make”. 3 Mistakes and 1 Conclusion. I recommend anyone with a business blog read this post on how you...
Over the past few months I’ve been paying a bit of attention to the growing momentum behind microformats on the web. What are Microformats? Designed for humans first and machines second, Microformats are a set of simple, open data formats built upon existing and...
To some of you, the following post will be classified as Dead Simple. To others, I hope it can be classified as Very Helpful. One of the things we often do for clients is teach them how to write for the web. Beyond the style and tone that’s suitable for the web,...
A friend and I have an ongoing discussion about technology and change. It goes like this: change opportunities in the organization she works for only really exist once The Economist writes about them. Before that, as far as her boss is concerned, nothing noteworthy...