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In Universal Analytics (UA), we were able to create reports that contained only certain data. For example, sites with a .ca and .com domain would have a separate CDN View and USD View, and a ALL View (aggregated data from .ca and .com).
GA4 does not have Views. And until recently, you could not easily make a set of reports in GA4 that contained only certain data. Thankfully, Report Filters makes that possible.Â
I’ll show you how to set up a basic filter on any report. Then how to customize and save reports into a collection in the Library section of GA4.
How to set up a basic filter on any report
GA4 prompts demo how to set up a filter to see only Desktop traffic vs. Mobile or Tablet. But we can use the same prompts to filter for Country = United States.Â
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To create a report that we can save and easily view again, we need to follow the same process but in a different section of GA4.
How to customize and save reports into a Collection in the Library section of GA4
You can build an entire report collection, pre-filtered to just certain traffic, by using the customize report function and then saving and renaming the filtered report.
How to create a USA – user acquisition report
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You can customize and save each of your most used reports and add those reports to a collection. In this example, you would select “Blank,” give the collection a name (eg. USA View), and then select the USA-filtered reports that you want to add to the collection.
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Alternatively, you can duplicate an existing collection, like the Life cycle collection. That will duplicate all the reports in the Life cycle collection, which you can then rename “USA – Life cycle”. Next you will customize each duplicated report by adding the Country filter. Remember in this case to “Save changes to current report.”