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Create Country-specific Views in GA4 Using Filters

by | Oct 13, 2022 | Google Analytics

In UA, Views were used to create country-specific reports. Views do not exist in GA4 but we can use Filters to recreate a similar report.

In Universal Analytics (UA), we were able to create reports that contained only certain data. For example, sites with a .ca and .com domain would have a separate CDN View and USD View, and a ALL View (aggregated data from .ca and .com).

GA4 does not have Views. And until recently, you could not easily make a set of reports in GA4 that contained only certain data. Thankfully, Report Filters makes that possible. 

I’ll show you how to set up a basic filter on any report. Then how to customize and save reports into a collection in the Library section of GA4.

How to set up a basic filter on any report

GA4 prompts demo how to set up a filter to see only Desktop traffic vs. Mobile or Tablet. But we can use the same prompts to filter for Country = United States. 

1. Click “Add filter” under the report heading
2. Select the dimension “Country”
3. Select United States in the dropdown then click Apply to display only the filtered data

To create a report that we can save and easily view again, we need to follow the same process but in a different section of GA4.

How to customize and save reports into a Collection in the Library section of GA4

You can build an entire report collection, pre-filtered to just certain traffic, by using the customize report function and then saving and renaming the filtered report.

How to create a USA – user acquisition report

1. Click the pencil icon to customize the report
2. Click + Add filter to open the conditions box
3. Select the dimension “Country” then select “United States” from the dimension values dropdown. Click Apply.
4. Save as a new report. Make sure to give the report a descriptive name, like “USA – User acquisition: First user default channel grouping”
5. Your saved report will be available in the Library section of GA4 (found at the bottom of the left-hand navigation

You can customize and save each of your most used reports and add those reports to a collection. In this example, you would select “Blank,” give the collection a name (eg. USA View), and then select the USA-filtered reports that you want to add to the collection.

Alternatively, you can duplicate an existing collection, like the Life cycle collection. That will duplicate all the reports in the Life cycle collection, which you can then rename “USA – Life cycle”. Next you will customize each duplicated report by adding the Country filter. Remember in this case to “Save changes to current report.”

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