Facebook Pages aren’t a new feature, (although they keep changing the types of pages available), but when creating a Facebook Page it is difficult to know which type of page to choose. And Facebook doesn’t make this easy—once you’ve chosen a page type the only way to change is to delete the page and start again. To stop this from happening I explored the page types and the best, basic Facebook pages that I’ve found are these two:
- Local Business > Professional Service This page will give you fields for address, phone number, and hours (which you can leave blank), website URL and general info about the company. Default tabs include: Wall and Info.
- Brand, Product, Organization > Professional Service This page will give you fields for when the organization was founded, company overview, mission and products. Default tabs include: Wall, Info, Photos, Discussions.
New: Community Pages
Facebook introduced Community Pages in April for all of the unofficial pages that users have created in support of random topics or causes. If a page becomes popular enough, Facebook will give administration over to the Facebook community—like a wiki.
Community pages provide a space for fans to gather and express themselves while Pages can remain a space managed by brands.
You can create a community page here.
