What is a digital native?
“A digital native is essentially anyone who was born and raised in a household where there was always a computer.”—Mitch Joel
Anyone who has grown up with digital technology, rather than adopting it later: digital cameras, MP3 players, mobile phones …
Publishers are all looking for growth but, overall, sales are flat. Craig Riggs of ReaderBound joked in a recent PubWest webinar, "flat is the new up." So many publishers are changing up their marketing, they are leaving Facebook and X, they are trying offline...
As the book publishing landscape evolves, small and independent publishers face numerous challenges that demand strategic adaptation. Below are my thoughts on the key challenges that impact title and author awareness, consumer engagement, and sales, along with...
