The Purpose of Facebook Marketing
With 1.19 billion active users and over 4.5 billion likes generated on a daily basis, Facebook's reach is unmatched in the social media space. As a publisher, you're probably already using the platform to reach reading audiences, but are you doing everything you can to attract and grow your fanbase on Facebook? Hire Boxcar Marketing to manage your Facebook Advertising campaigns or to work with you on refining and optimizing your existing efforts.
- Get the latest information on the News Feed Algorithm (previously called EdgeRank)
- Ensure your posts are optimized and seen by as many fans as possible
- Use Facebook as a sales funnel to build your mailing list
- Get in front of potential fans who are interested in your offerings
- Understand your core audience and use Facebook for gathering consumer data
- Experiment with a mix of zero cost options and advertising opportunities
5 reasons to consider Facebook Marketing:
- Your Core Book-Buying Audience Uses Social Media (fish where the fish are)
- Gather real customer data using Facebook tools such as Graph Search
- Find Lookalike Audiences based on your existing audience
- Drive traffic to your website
- Easily scale campaigns using advanced tools
Budgets:
If you have 500-1500 to spend on the ads then I recommend running the campaign yourself and experimenting since outsourcing the ad management costs will be higher than your ad spend.
For standard ad campaigns, we offer management, reporting and any related training at 1590 per month or 25% of the ad spend, whichever is higher. The goal is to manage your campaign in the short term as a way to then provide expertise, reporting and a hand-off so you can continue.
Related Information
Facebook Resources: A list of tools, tips and tricks for publishers
What Other People Have to Say
“Monique knows that social media tools like Facebook are constantly changing and she alters tactics just as fast to stay on top. We have worked with Monique on various campaigns and have come to rely on her expertise, attention to detail and enthusiasm. She has ensured that our online advertising campaigns were working to build the brand and drive people to our ecommerce partners. We couldn't be more pleased with the results, in particular reaching 10K fans on one of our Facebook Pages.
Monique is an absolute pleasure to work with.” —Naseem Hrab, Marketing Director, Kids Can Press
