Need help being successful on Facebook? My contact details are in the top corner if you need Facebook Marketing or our other services like marketing audits, Google Analytics help, ad campaigns or assistance with your marketing strategy. Looking to self-serve? Browse the below array of online materials, training courses, Facebook-focussed websites, Facebook consultants and training services.
1 Minute Marketing Tips: Facebook Playlist
STIR: When should you pay to promote a post
Click here to see all 1 Minute Marketing Tips on Facebook
Effective Facebook Content for Pages
Understanding effective Facebook content management for Pages is neatly illustrated in the full infographic from Wishpond available in this post. Key points include:
- Post effective content to Facebook Pages: Max 3 lines of text (100-250 characters), posted 5x per week at optimal hours for your fans, likely during morning and evening commute and post-dinner web browsing times.
- Be relevant and compelling: Post unique content to Facebook vs. sharing the same info across multiple social media profiles simultaneously. Reward Facebook fans with special offers, exclusive content and early access to info.
- Make a visual impact: Mix in images with your updates so not every post is only text. According to Facebook’s stats, posts with photos or videos have 180% more engagement than the average post.
Click here to see the full infographic and full post.
How to & Troubleshooting
- How to Merge Two Facebook Pages
- How to Migrate a Personal Profile to a Business Page
- More on whether migrating is the best option for you or simply starting fresh.
- How to Create a Lookalike Audience
How to remove Fake Likes or Ban Spammers
- See Likes (this opens a pop-up that shows people who like your Page)
- Scroll through to find the person of note
- Click the X next to their name (this opens the Ban pop-up box)
Facebook for Business
Facebook for Business includes case studies and links to the Help Centre
Awesome Facebook Marketing Experts to Follow
Facebook Contest Tools
Antavo.com: This is the contest platform Boxcar Marketing uses most. They have a ton of great templates for common contest types like photo, essay, draw, quiz, poll. You can like-gate the contest tab and set up share incentives. You’ll typically pay $25-65 per month.
Tradablebits.com: Vancouver-based company that lets you create social apps. Boxcar Marketing has used this tool mostly for creating custom Facebook tabs. You can set up a secure http page on your site then embed that on a Facebook tab. This is helpful if you have a catalogue of materials to display or a special landing page for a title. We’ve pulled it into Facebook and then run Facebook ads directing people to that tab. The cpc is often cheaper because you’re directing people to an internal Facebook page vs. an external URL. FYI: create the https page, use Tradablebits to create the tab and iframe (which is called an app), copy the URL of that app then use that URL in your ads. Other apps include contests, catalogues, ecards, and downloads. You’ll pay between $25-75 per month.
Shortstack.com: Probably the best known of the bunch, this is a super tool for making your own apps, great for custom tabs. $30-75 per month.
AgoraPulse.com: This is an all-in-one tool in that you can create photo contests, top fans, coupons, etc. AND you get great stats and a content management/scheduling tool. Most publishers will only need to basic options. Caveat: I haven’t used this one myself, it’s recommended by Jon Loomer. $30 per month.
ContestDomination.com: Contest app that helps you build your mailing list. Recommended by Tod Maffin.
Wishpond: Great tool with lots of options for contests and landing pages. You’ll want at least the Pro version at $69 per month
Other Handy Tools
ActionSprout: Find best performing content on Facebook
Grid Tool: Facebook’s 20% Text Rule for images works on a grid. Upload your image, click the squares where text appears. If you’re over, often you can simply adjust the text layout.
Adroll or PerfectAudience: Retargeting (also try Web Custom Audiences in the Facebook PowerEditor, which rolled out Jan 2014)
Fsymbols.com: Clickable Facebook symbols that you can add to any post
Sharegrab: Find content posted by similar sites that you can repurpose
Picmonkey: Free online photo editor
