We spend a lot of our time helping clients get social media marketing efforts and budgets approved by the decision makers—be it board members, CEOs or upper management. Social media is still new territory and many are hesitant to jump on the social media bandwagon.

What we tell our clients is this: Social media is not a fad. It’s a fundamental shift in the way we communicate. If you’re not participating in social media your brand is missing out on valuable opportunities to engage with your customers or clients.

Below are some videos (via Path Marketing) to help get your boss excited about social media. It’s here, it’s here to stay and companies are having real success with it.

NOTE: Be prepared. Don’t build excitement without having a plan to move your efforts forward. Read Mashable’s 10 Stages of Social Media Business Integration and have a social media marketing plan ready before you sit down with your boss.

Both videos are produced by Socialnomics.