This infographic from WordStream is a great breakdown of how Google’s AdWord auction works. It outlines how keywords are entered into the auction, how Google decides which ad is shown where, and how Google determines how much you pay for your ad.
Back to Work. What You Need to Know About SEO.
This week's marketing question: "Is SEO a thing of the past?" Key Point: Search engines are re-writing website title tags and the algorithms get more and more sophisticated so it would be easy to think (hope) that search engine optimization work is no longer needed....