Blog

+ Free advice and other musings

How luck and timing influence success

by | Sep 13, 2006 | Internet Marketing Strategy

Boeing 787 airplane

James Surowiecki has a great article in the New Yorker entitled The Fatal Flaw Myth that pierces the received wisdom of the airline manufacturing industry.

I like the article because it acts also as a cautionary tale. Sometimes the patterns we think we see are only short-term happenings. Sometimes the real causes of events and fortunes only become apparent in the longer term. Most importantly, we must resist jumping to conclusions based on hearing a story that reinforces and fits our world view.

Recommended reading for anyone thinking strategically and critically about our world.

You may also like …

Finding Community & Expanding Your Audience

Finding Community & Expanding Your Audience

April 14, 2025, Monique Sherrett presented at the BC Books publishing summit in Victoria BC | Session 4: Finding your community in marketing and publicity. The below provides a comprehensive overview of the "That's Wild" collaborative campaign, offering practical...

read more