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How to Filter Out My Internal Traffic Google Analytics, Old Version

by | Jun 17, 2010 | Google Analytics, Tech Support for Non-Techies

Dec 15, 2011 Update: Here’s how to filter out internal traffic in the new Google Analytics.

Nothing skews your website analytics more than including your internal traffic. Employees’ behaviours on the site are different than visitors’ behaviours because your employees (and subcontractors) spend more time on the site and are less likely to bounce. Why? Because they are busy working on the site, doing programming maintenance or adding content. Because Google Analytics shows many traffic behaviours as an average value, excluding your internal traffic is one way to avoid distorting your data.

To get accurate analytics data, you can filter out your IP address.

How to Exclude Your IP Address From Google Analytics

Go to your Account Overview and click on Filter Manager.

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In the Filter Manager screen, click Add Filter on the right hand corner.

In the Create New Filter page, enter a name for your filter.
Under Filter Type, choose Exclude > traffic from the IP addresses > that are equal to
Enter your IP address.

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Under Apply Filter to Website Profiles, select the website profile that you want to block your IP address from and click add. This adds your filter to that website.

Click Save Changes.

Now in the Filter Manager screen, your filters will be listed.
If you need to edit your filter, you can do so from this screen.

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Finding Your IP Address

There are a number of free sites that will help you find your IP address:

Note: If you have a dynamic IP address or need to filter a range of IP addresses, check out the Google Support forums for excluding IPs.

Now in the Filter Manager screen, your filters will be listed. If you need to edit your filter, you can do so by returning to this screen.

By Crissy Campbell

Crissy was Boxcar Marketing’s project manager from May 2009 to December 2012. She handled much of our day-to-day business, including working with clients directly on editorial calendars, weekly online activity plans, social media training and outreach opportunities. Crissy holds a Master of Publishing degree and before Boxcar Marketing, she worked at the Fraser Valley Regional Library where she specialized in the development and execution of promotional campaigns to drive traffic to regional library locations. Fun Facts Crissy has seen the sun rise on the Mekong River. She took Japanese in high school. She could beat adults at Memory when she was 5. Crissy loves wine and board games. Together when possible.

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