We are at the midway point of the year so just before you go off on summer holiday, here are a few things to ask yourself about your marketing program.

How is business this year?

• I love using Google Analytics custom reports to help answer this question. Avinash Kaushik has a great post on the best custom reports that you can easily modify for your business.

Everyone is talking about mobile. How is mobile affecting my business?

• A Google Analytics Guide to Mobile Insights from Distilled is a good place to start.
• If you’re designing for a tablet audience, then check out The Ultimate Guide to Tablet Web Design.

Need marketing inspiration?

• Here are some big marketing opportunities for under $10K via iMedia Connection.
• If you have a budget for conferences, then here’s a list of the 2013 conferences on social media, tech or mobile marketing. (Source: Social Media Biz)

Happy Summer Days. (Make sure it’s days, not daze.)