A few prominent folks in the Toronto technology community have banded together to create mesh: Canada’s web 2.0 conference. I’ve been anticipating the conference that has become known as mesh for a few weeks now, since Rob Hyndman and Matthew Ingram announced they were pursuing the idea.

The mesh conference blog seems to be the best place to stay up to date on conference developments. Here’s the who should attend and why pitch:

Marketing and public relations: Billions of dollars of advertising is moving to the Web as fast-growing companies build world-class brands. Traditional advertising, marketing and public relations models are being turned upside down. Come learn from experts on the front lines of Web 2.0 about the new rules of the game and how to capitalize on them.

Media: The Web is changing the rules, and the media finds itself battling with new rivals such as eBay, Craigslist and Google News. To understand how these changes are impacting how news organizations operate, how they need to adapt, and how your job is evolving, you need to be at mesh.

Investors and entrepreneurs: In the Web 2.0 world, you don’t need seven figures to develop a product; and you may not even need five-figures to market it. This is transforming the dynamic between investors and entrepreneurs. Come to mesh – we’ll help you work it out.

Politicians and social activists: In the U.S., political blogs are new tools of mass destruction. In Canada, we’re just starting to sort out the influence of blogs and how to leverage them. If you are a political strategist, mesh will help you learn how to harness the collective intelligence of the blogosphere. If you’re a behind-the-scenes player, mesh will give you insight into how to engage the blogosphere.

I’m thinking of attending, both for the quality of the conference and to continue my once-annual-trip-to-Toronto tradition. I’ll start pricing flights and developing a budget in the next few days, then I’ll make the pivotal call to my Hogtown friends. Hi Craig and Adrienne!