In October, Monique Trottier became Monique Sherrett. And the crazy thing is that she loves the team of James & Monique Sherrett enough to not care that Google is going to be confused about what to display in results for Monique Trottier, or that people on Twitter, Facebook, LinkedIn and Google+ will wonder where is Monique Trottier and who is Monique Sherrett. But that’s life in a digital age, and love comes before work so here I am, Monique Sherrett.
Publishers are all looking for growth but, overall, sales are flat. Craig Riggs of ReaderBound joked in a recent PubWest webinar, "flat is the new up." So many publishers are changing up their marketing, they are leaving Facebook and X, they are trying offline...
As the book publishing landscape evolves, small and independent publishers face numerous challenges that demand strategic adaptation. Below are my thoughts on the key challenges that impact title and author awareness, consumer engagement, and sales, along with...
