This Sunday was the 2008 AGM for the Association of Canadian Publishers. I moderated the first professional development session of the day, which was a panel discussion on online marketing.
The panelists were:
- David Caron, co-publishers of ECW Press
- Lynn Henry, publisher of House of Anansi Press
- Rick Wilks, co-founder and director of Annick Press
There were several interesting sites mentioned in the session that I’ll post here for audience members interested in following-up on those discussions. I plan to post some notes about our session too.
Annick Press Livebrary Blog: A great resources for publishers, educators, librarians and anyone interested in what’s happening online in children’s publishing.
Emarketing101.ca: A fantastic source of information on search marketing, pay-per-click campaigns, search engine optimization and anything related to search—the most cost effective online marketing spend.
SeenReading.com: Julie Wilson, also of House of Anansi, keeps a blog that is a perfect example of how to play with books and the web. Simple. Engaging. One of my favourite web sites.
MyNameIsKate.ca: Marketing and Technology Consultant Kate Trgovac’s personal blog, which is a hotbed of links and brilliant posts on marketing and technology.
W8NC is a Canadian marketing and communications company specializing in emerging technology.President is Wayne MacPhail.
OneDegree.ca: The best and most interesting source of marketing news, case studies and interviews related to marketing in Canada.
Boxcar Marketing’s Underwire Newsletter: Full-Support for Non-Techies: Monique Trottier’s monthly newsletter on online marketing, technology, social media tools and tips for web design and email marketing. Free advice. What more could you want?
HorsePigCow.com: A marketing blog for those who see the online world as a place for creativity, community, conversation and collaboration. This girl has it together. Another of my daily blog reads.
Follow the AnnickPress Twitter feed. See how it’s done.
