In addition to running Boxcar Marketing, Monique Sherrett is an associate professor at Simon Fraser University and teaches in the Master of Publishing program, as well as at the undergraduate level in the Faculty of Communications, Arts & Technology. She regularly presents at marketing and technology conferences and professional development days for associations, educators, and government organizations. 

Recommendation: Samantha Francis, Marketing and Communications Manager, BookNet Canada: “Monique is extremely knowledgeable about digital marketing and is very skilled at teaching others. She spoke at two conferences I programmed and she was a pleasure to work with. She was always responsive and professional, she was open to tailoring her presentations to the audience's needs, and was great at educating and inspiring attendees. ”  

My dynamic presentations use real-world examples tailored to the audience in order to convey realistic opportunities and expectations for success so that attendees are able to leave with hands-on, practical tactics for approaching the topic within their own organization. 

Video: Communication Strategies for a Multiscreen World, presentated at Net Squared Vancouver's Digital Non-Profit Conference on May 9, 2014

Recommendation: Julie Wilson, Publishing Professional, Author and Founder of Book Madam & Associates: “Attend any conference where Monique is scheduled to appear and sit back to wait for the moment people start to fumble for their pens and pads. The moment sneaks up from behind, because we're not accustomed to the presenter who doesn't end a slide show with an invitation to learn more: Monique has only just begun. Her approach is all added-value, her wisdom, insight and application on full, transparent display. The antithesis of a schmoozy mover 'n' shaker, Monique clearly and concisely illustrates the tips, tools and thinking that should be at the forefront of any marketer's mind — and those who employ them.” 

Recent Topics

• Master Facebook Marketing 
• Social Media Metrics In Depth 
• Hands-on Google Analytics 
• Marketing in a Multi-screen World (desktop, tablet, mobile, wearables)
• Download sample descriptions (PDF)

I've prepared presentations for organizations of all sizes, from independent to multinational publishing firms to international organizations like Intel (webinar series for internal marketing teams), national organizations like the Conference Board of Canada (AGM for Chief Marketing Executives group) and BookNet Canada's Technology Forum. I gave the keynote presentation at the 2008 Harry Potter Educational Fanon, whose annual conference which draws 1500 educators, librarians, academics and fans. And, I've appeared on CBC Radio and was a regular guest on the tv show “Lab with Leo”. 

 

 

Hire Monique 

Talk to me about your project. Email or Phone 1-778-837-9012

• Full and half-day Workshops, halfday starting at 3999
• Course development for your educational institution or trade association, request a quote
• 1-hour webinar, keynote presentations, guest lectures, request a quote

Topic Ideas

Master an individual social media platform or tool. For example Master Google Analytics, Master Facebook Marketing, etc.

Tailor a topic to your industry: Analytics & Data Tracking for Publishers, for Educational Institutions, for Fundraisers

Boost on discoverability of your products or services:

• Outside the Box: Marketing Strategies on Promoting Books and Reading
• Strategy & Tactics for Marketing eBooks
• On a Shoestring: Online Marketing for SMEs
• Staying Connected: Online marketing for Alumni Associations
• Lean Marketing for Startups

Understand data and measuring success:

• Beyond Fans & Followers: Measuring Success of Online Marketing (listen to the BookNet Canada version of this presentation)
• Generalists vs Specialists in Search Marketing

Hone in on best practices:

• Building & Managing Your Online Marketing Strategy
• Content Marketing
• Conversion Optimization & Website Design
• Increasing Traffic to Your Website
• Improving Email Newsletters & Online Communications
• Mobile-Optimized Marketing
• Public Relations & Crisis Management in a 24/7 World
• SEO Copywriting: Writing Compelling Copy That Isn't Spammy
• Social Media Tools & Tactics
• Social Media Audits: How to Self Audit
• A Picture Says 1000 Words: Visual Marketing Creation & Curation for Non-Designers
• Writing for the Web 

Fine-tune your tactics:

• Email Newsletters: Mistakes to Avoid
• Mistakes Your Making with Facebook Ads
• Things Most People Misunderstand about SEO

About Monique Sherrett

Monique Sherrett has a passion for all things digital, in particular using analytics to measure and improve marketing communications. She began her career as the web marketing manager at Raincoast Books, where she spearheaded the online marketing strategies for various Harry Potter campaigns, as well as launched Raincoast's podcast series and blog in 2005. She founded Boxcar Marketing in 2007 and has continued to help publishers drive traffic to their sites, analyze the impact that traffic has on the bottom line, and craft actionable meaning from reams of data. Her 1-minute marketing tips can be found on YouTube and her online marketing advice is available at Boxcarmarketing.com/blog

Have you seen me present? Let's connect on LinkedIn.

Book Monique for your next conference, workshop or webinar