As I mentioned last week, Search Engine Strategies is taking place in San Jose August 10 to 14.
I’m envious of those who get to go so this is my pitch for what sessions you should attend so that I can follow the tweets and blog posts.
August 12 – Wednesday, Day 2
9:00am-10:15am
Geek Speak Track: Duplicate Content & Multiple Site Issues
I love to speak geek. And I’d love to better understand duplicate content and content syndication through RSS and feeds—“Will other sites be considered the “real” site and rob you of a rightful place in the search results?”
10:45am-12:00pm
Geek Speak Track: Landing Page Testing and Tuning
Geekdom 2x. Tim Ash of SiteTuners.com is one of my favourite speakers. I get him.
4:00pm-5:15pm
Vertical & B2B Track: The BuyerSphere Project: Understanding B2B Buyer Patterns
I know I left a long break here but I’d probably be chatting or attending the Google sponsored session. I would definitely be back from hiatus in time for Gord Hotchkiss, another dynamo and not-to-miss speaker. According to the session notes, “A major B2B research initiative, conducted by Enquiro with input from Google, Business.com, Covario, Marketo and DemandBase, showed that most marketers aren’t effectively leveraging online assets to their best potential.” Did we need a full study? Yes, because the BuyerSphere project looks at how online strategies became artificially separated from traditional best practices, how they can be more effectively integrated and the part search plays as a major influencer. B2B is big.
Moderator: Gord Hotchkiss, President & CEO, Enquiro
Speakers:
Mark McMaster, Senior Planner of B2B and Technology Markets, Google
Ben Hanna, VP Marketing, Business.com
Susan Scarth, VP Marketing, Demandbase
Jon Miller, VP Marketing, Marketo
Dr. Matthias Blume, Chief Analytics Officer, Covario
9:00am-10:00am
Morning Keynote: How to Prepare for the Future of Search
Keynote Speaker Charlene Li, Co-Author, Groundswell, Founder, Altimeter Group, is 100% worth hearing.
10:30am-11:45am
Organizational Track: Electronic Contacts and the Long Arm of the Law
Johnnie Law my friends is worth knowing. The ease of e-commerce over brick-and-mortar business does not preclude the legal requirements that are unique to internet businesses situated anywhere in the world. Even offshore internet businesses can be held accountable under a variety of US federal and state laws concerning gambling. Know the rules.
Moderator: Anne F. Kennedy, SES Advisory Board, Founder Partner and CMO, http://Joblr.com and Managing Partner & Founder, Beyond Ink
Speakers:
Robert Friedman, Partner, Kelley Drye & Warren
Mark Rosenberg, Of Counsel, Sills Cummis & Gross P.C.
12:45pm-2:00pm
Organic Track: News Search SEO
Boxcar Marketing likes online press releases and news search engines so we’d be ready for this panel on generating targeted traffic with the use of press releases and news content. Extra! Extra!
Geek Speak Track: Follow the Carrot: Cool Mobile Apps
Our double whammy of course is that friend and colleague Matthew Snyder, CEO of Mobify, is on this panel discussion about user migration to a mobile environment.
And yes, stick out the whole day.
