Boxcar Marketing has been working with James Sherrett of AdHack and Jay and Leah of Giant Ant Media to promote the Show Us Your Balls Super Bowl-esque Commercial Contest. We filmed the beginning of an ad, developed a marketing plan with ringtones, mp3s, avatars and other magic. Now we want you to choose the product the ad is for and finish the script.
http://www.AdHack.com/balls
What are the balls about?
It was Super Bowl, which is one of the last mass media experiences that we share. Super Bowl is particularly important for the ad industry ($3 million for a 30-second spot) and we think that spending $3 million is not ballsy, but handing over the creative direction of your ad to your consumers is a really ballsy move.
