On September 23rd, James Sherrett presented to the Saskatchewan Publishers Association and we’d like to offer you a special deal on the Boxcar Marketing Quick-Fix Report.
The Boxcar Marketing Quick-Fix Report is a scorecard of what is working and not working on your site, plus a list of recommended changes that you can quickly implement so that your website performs better. We are offering members of the Saskatchewan Publishers Association the Boxcar Marketing Quick-Fix Report Card for $750.
Let us explain how it works:
The Quick-Fix Report
Step 1: We start by reviewing your responses to our short questionnaire about the goals and audience for your website (or by having a quick question-answer phone call).
Step 2: With your business context in mind, we review the following aspects of your site and provide a list of prioritized recommendations for you to implement.
Key Areas That We Investigate
Strategy, Intent, Purpose
A website operates as your receptionist, key sales and marketing person, and brand advocate.
- Is the strategic intent of your website clear?
- What are your visitors trying to do on your site?
- What do you want them to do on your site?
- Does the website design reflect your company culture and profession?
- Are the aesthetics consistent with what your visitor expects?
Design, Functionality
What’s working? What’s not working?
- Are you making the best use of the functionality offered by the web?
- Is your website a brochure or full-functioning website?
- Do buttons and links look clickable?
- Are best practices followed?
Information Architecture
- Is the site structure clear?
- Can visitors easily complete desired tasks?
- Are best practices followed for navigation, layout, site structure?
Content Strategy
- Word Choice and Jargon: Does the site use language your visitor would use, not the jargon or acronyms you use internally.
- Readability: Are pages scannable and uncluttered?
- Visual Hierarchy: Is there an intuitive visual hierarchy to how content is presented?
SEO (Search Engine Optimization)
Does your website show up in search results related to relevant terms for your business?
- Is your site optimized for search?
- Does it use search-optimized heading tags, page titles, meta descriptions, user-friendly URLs and image file names and ALT tags
Permission Marketing (Relationship Building)
- How do you generate leads from the website?
- Do you use social media tools?
- How do you use content, offers, newsletters, or other to nourish leads?
Step 3: If you prefer us to follow-up with a 30-minute phone call, we are happy to do so.
Special Issues
If you have a specific problem you’d like us to investigate instead. Let us know. Or if you want a more in-depth look at one of the above items, we offer customized reports for many aspects of online marketing. Contact us for details and costs.
Want to Sign Up?
1. Sign Up using our PayPal link. You do not require a PayPal account. Look for the credit card icons on the right. Remember to provide your email and business phone number.
2. Once your credit card payment is received, we will send you a short (very short) list of questions about the purpose of your site and the pages you want assessed.
3. We will return the Quick-Fix Report Card within 5-7 business days and follow up with you regarding any questions.
If you’re looking for more information, give us a call toll-free at 1-877-532-6467.
