Saturday, March 14th at 11:30 AM
PRESENTERS
* Jen Bekman – Jen Bekman Projects | 20×200
* Paddy Johnson – Art Fag City
* Nion McEvoy – Chronicle Books
* Dustin Hostetler – skinnyCorp
* Gina Trapani – Lifehacker.com
DESCRIPTION
With all the stuff we weed through online, good filters are crucial. Who’s best-suited to determine what’s best, curators or the crowd? People have their religion about one or the other, however this panel will focus on the overlap, the grey areas and how curating and crowd-sourcing enrich each other.
Nion on crowd-sourcing for book publishres
The internet is the greatest library of all.
People with a shared interest working with people who want to help share those intersts.
Spin Earth: music = 1000 journals project (published excerpts)
Moleskine illustrations uploaded to the Chronicle site.
Serious communities in cooking, humour … in the lines that Chronicle publishes.
Art priced from $20 to $2000. Jen Bekman.
http://www.20×200.com/
Gina Trapani – Lifehacker.com
Be careful that you’re not homogenizing by curating the most popular stuff.
Paddy Johnson – Art Fag City
Sometimes you can try to crowd-source something that is just too small.
Dustin Hostetler – skinnyCorp
Curating is about rewarding the crowd. Inspiring the crowd and encouraging the crowd involves helping them step up.
Gina Trapani on going from Lifehacker.com to personal blog
3000 visitors a day is nice and intimate. Being able to bring over members of the crowd makes for a nice, small room.
Nion McEvoy on Facebook and developing an audience vs. developing friends
Jen’s question is about how do you join Facebook as the CEO of Chronicle, where are the public and private lines? Nion says, I tend to favour the personal and promote other people’s stuff as much as aI promote our own. The balance is interesting so Nion looks at other CEO like Tim O’Reilly. The business and personal merge. It seems like you can’t understand social media unless you are genuinely using it.
Monique’s wandering mind …
RedRoom.com
… founder and CEO of the book-oriented social media site Red Room, claims her startup combines the consumer popularity of sites like Facebook, with a focused “author-centric” mission and an infrastructure that can be used as a marketing—and even a retail—platform by publishers who want to connect fans to established and emerging authors.
I got here because I’m curious about Nion and Chronicle and how you can sell books in a social networked world.
