The Art of Marketing, Canada’s Marketing and Innovation Conference is coming to Vancouver on June 9, 2011.
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General Admission is $399, VIP is $499 and includes copies of the speakers’ bestselling books.
The conference presents remarkable speakers including Guy Kawasaki, William Taylor, Mitch Joel, Avinash Kaushik, and Gary Vaynerchuk. All great speakers, and all with excellent business and marketing books to their names.
The day-long session (9 am to 4:45 pm) looks at critical issues in marketing, business and innovation and is an invaluable networking opportunity. It’s a mini SxSW and worth the ticket price.
The day opens with Gary Vaynerchuk on branding and word of mouth marketing. His book The Thank You Economy is a great reminder of best practices in a marketplace. You remember the marketplace, where people gathered to buy and sell, share tips and advice, chat and gossip? The Cluetrain Manifesto stated that “markets are conversation,” Seth Godin talks about turning strangers into friends and friends into customers, and Gary talks about the business value of giving thanks.
William Taylor, cofounder of Fast Company magazine, is next up discussing strategy and competition. I haven’t read his book Practically Radical, but it’s next on my list. Anyone read it? Let us know what you thought.
Avinash Kaushik, who I can’t say enough about, starts the afternoon with Brand Measurement: Metrics and Analytics. Having just presented at BNC TechForum on analytics also right after lunch, I wonder if that’s the most digestible time for looking at the numbers? Really, this session will be worth the price of admission alone.
Mitch Joel, bestselling author of Six Pixels of Separation and President of Twist Image, is one of those powerhouse speakers who nails it every time. I’ve heard Mitch present at a variety of conferences and he’s always got a little “a ha” moment to pull out for the audience. It doesn’t matter what he’s presenting this day, it’s going to be good. And, I recommend reading Six Pixels of Separation. If you have a boss or client who needs to buy into all this “online stuff”, it’s a great kickstarter.
And the last runner of this relay race is the enchanting Guy Kawasaki on creativity and innovation. Whether you’re an entrepreneur, tech start-up, corporate exec, VP, or marketing manger, Guy always delivers some piece of advice that can take you to the next level.
The Art of Marketing http://www.theartofmarketing.ca/
The 2010 tour was sold out so grab your tickets now. The goal of the day is to provide a clearer understanding of how marketing has changed, what role it now plays in buying decisions, its impact on your business and ultimately how the customer views, interacts and positions your brand in a crowded marketplace.
Thursday, June 9th, 2011
9:00AM – 4:45PM
The Centre in Vancouver for Performing Arts
777 Homer Street (at Robson St)
You should attend.
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Boxcar Marketing is not affiliated with this conference in any way. We just think it’s great.
