This montage of AT&T ads came from a 1993 Newsweek CD-ROM, when Newsweek thought that one day, magazines would be sent to you in CD-ROM form, sponsored with ads. It’s an interesting view of the future.
What is your business promising?
Stick or Switch: Are you changing marketing lanes?
Publishers are all looking for growth but, overall, sales are flat. Craig Riggs of ReaderBound joked in a recent PubWest webinar, "flat is the new up." So many publishers are changing up their marketing, they are leaving Facebook and X, they are trying offline...
