What does it take to lead a global brand? This year’s International Business Conference (IBC) is focused on marketing and branding strategies that will help us answer this question. IBC is the longest running full day conference organized by the Sauder School of Business at UBC. This year’s speakers come from companies such as HSBC, MacLaren McCann, Microsoft, Pepsi Co., Best Buy, UNICEF, Labatt and the Canadian Tourism Commission.
Details
November 12th, 2009
Hyatt Regency Vancouver
655 Burrard Street, Vancouver, British Columbia, Canada V6C 2R7
Cost
$35
Register
For details visit the IBC website.