Underwire Newsletter

+ Free advice and other musings

Thank you for subscribing!

You are awesome. Welcome to Underwire. 

While you are waiting for the next Underwire Newsletter to arrive, check out what you missed. 

Recent Underwire Newsletters …

GDPR Impact for Non-EU Publishers

GDPR Impact for Non-EU Publishers

By now you have likely received email from Google Analytics or other companies with the subject line: [Action Required] something something General Data Protection Regularion (GDPR). Deadline May 25. You probably remember similar emails related to CASL, Canada's...

read more
Online Marketing for Publishers — Syllabus

Online Marketing for Publishers — Syllabus

My SFU course PUB 355W (Online Marketing for Publishers) explores digital promotion and marketing in the creative economy with a focus on publishers. Here's a short version of the reading list.  Week 1: The business case for social and mobile marketing...

read more