Underwire Newsletter

+ Free advice and other musings

Thank you for subscribing!

You are awesome. Welcome to Underwire. 

While you are waiting for the next Underwire Newsletter to arrive, check out what you missed. 

Recent Underwire Newsletters …

Online Marketing for Publishers — Syllabus

Online Marketing for Publishers — Syllabus

My SFU course PUB 355W (Online Marketing for Publishers) explores digital promotion and marketing in the creative economy with a focus on publishers. Here's a short version of the reading list.  Week 1: The business case for social and mobile marketing...

read more
Outcomes-Driven Marketing (and how to measure success)

Outcomes-Driven Marketing (and how to measure success)

Outcomes-Driven Marketing (and how to measure success)Marketing's job is to reach, interact, convert and satisfy an audience. Knowing the desired outcome at each stages helps you measure success accountably. See what to measure and why. Measuring success is dependent...

read more