You are awesome. Welcome to Underwire.
While you are waiting for the next Underwire Newsletter to arrive, check out what you missed.
You are awesome. Welcome to Underwire.
While you are waiting for the next Underwire Newsletter to arrive, check out what you missed.
Google is depreciating Universal Analytics on July 1, 2023. Wow, Google has called the bluff and announced that Analytics users have 15 months to switch to something else or get their GA4 house in order. You can read the announcement...
GA4 is Google's totally new website tracking and reporting tool. It's a complete overhaul of Universal Analytics (the "google analytics" you're probably using today). Google wants you to cold-turkey switch over, but in my experience this is tricky because the same...