The beginning of the year is a great time to reflect on the tools we use and to experiment with new ones that will help make our jobs easier for the next 12 months. These are the online marketing tools that we recommend for 2010. Listening Tools At the heart of any...

Reviewed from Uncorrected Proof   Friends with Benefits is one of the few books that offers social media marketing case studies with accompanying stats. Although every company has to set their own baseline for metrics, having a reasonable idea of what to expect...