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Email Marketing for Business-to-Business Customers

Email Marketing for Business-to-Business Customers

Email marketing—what do you think of it? I have a negative attitude towards real spam (enlargements, pills, mortgages) and perceived spam (marketing messages I have not asked to receive). At the same time, I love the newsletters that I subscribe to. Although I...

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September: Underwire Newsletter

Welcome to the September Underwire Newsletter. Contest Winners: Beyond Buzz Congratulations to the winners of our contest draw for a copy of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing by Lois Kelly. Alphabetically, our 5 winners are (note: this is a...

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