You are awesome. Welcome to Underwire.
While you are waiting for the next Underwire Newsletter to arrive, check out what you missed.
You are awesome. Welcome to Underwire.
While you are waiting for the next Underwire Newsletter to arrive, check out what you missed.
This week's marketing question: "How do we exclude bulk orders from our Google Analytics?" Key Point: Bulk orders are going to skew your Google Analytics data. Use an advanced segment to exclude bulk orders. What are bulk orders? The purchase of much larger quantities...
Marketing attribution for ecommerce is the great promise that many organizations are still trying to achieve. We have the data. We know there are different attribution models and that last-click attribution sucks. But why is it so hard to get a complete view of your...