Universal Analytics (the upgrade to Google Analytics) in a Nutshell. With details on 5 reports for accessing keyword data, enhancing the onsite user experience, tracking conversions and remarketing.Â
Additional resources:
Blog post: Upgrade from Google Analytics to Universal Analytics
For Publishers Using External Developers: Example Letter for Requesting the Upgrade
1-Minute Marketing Video on how to get and implement the new code for Universal Analytics
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April 14, 2025, Monique Sherrett presented at the BC Books publishing summit in Victoria BC | Session 4: Finding your community in marketing and publicity. The below provides a comprehensive overview of the "That's Wild" collaborative campaign, offering practical...
Publishers are all looking for growth but, overall, sales are flat. Craig Riggs of ReaderBound joked in a recent PubWest webinar, "flat is the new up." So many publishers are changing up their marketing, they are leaving Facebook and X, they are trying offline...
