Below is a resource of report templates, how-to instructions and tools to help publishers better understand social media metrics and Google Analytics. My contact details are in the top corner if you need a one-on-one consultation or are interested in Boxcar Marketing services like social media marketing audits, Google Analytics reporting, Facebook campaigns or assistance with your digital marketing strategy. Looking to self-serve? Browse the below array of reports, 1-minute marketing videos, and slide decks.
Facebook Insights
The #1 Thing Pages Get Wrong is posting when their fans are NOT online.
Export Post-Level Data to see Fan-Only Metrics (TIP: Analyze 150 days at a time to see trends)
- Total Reach = Fans and non-fans who see your posts in their News Feed, on your Page, or as ads.
- Lifetime Post Reach by People Who Like Your Page = Fan-Only Reach (only available in Post Level Data Export)
- People Talking About This = # of shares, comments, and post likes PLUS Page Likes, check-ins, event RSVPs, offer claims, mentions of your Page or messages posted to your Timeline
- Lifetime Talking About This in the Post Level Data Export provides a breakdown of comments, likes and shares
- Post Clicks = # clicks on a post INCLUDING any click to view a photo, play a video, report/hide post, expand to read post or comments, clicking on profiles within the comments
- Link Clicks = # clicks on a link in post (only available in Post Level Data Export under Lifetime Post Consumers by Type or Lifetime Post Consumptions by Type)
How to Create an Advertising Account as a Business
- Have someone who’s a more permanent fixture at the company create the ad account and then get them to add marketers or consultants as users of the account.
- Go here: https://www.facebook.com/ads/manage/settings.php
If the link doesn’t work, go to Ads manager > click Settings link - Under the Permissions area, click “Add a User”
- Give the marketer/consultant enough privileges so she/he can set up ads and edit them etc.
Related Tools & Resources:
- Facebook Marketing Tips & Resources for Publishers
- AgoraPulse Barometer: Is your Page performance above or below average?
- Google’s URL builder: Tag links you share on Facebook in order to segment out Facebook referral traffic as a result of your marketing efforts
- Later.com: Schedule and track Instagram analytics
- Quintly: Track and benchmark your social media performance.
Twitter Analytics
Twitter Analytics: Twitter’s native analytics. See the 1-Minute Marketing Tip on How to Use Twitter Analytics.
Followerwonk and TweetReach: Use Followerwonk to see the Social Authority of your followers (most active hours, est. gender and age, recency of tweets, etc.). Use TweetReach to see estimated reach, exposure and impressions of your last 50 tweets. Both tools provide details on competitor usernames as well.
Twitter Archive Google Spreadsheet (TAGS): Martin Hawksey’s amazing tool pulls data from the Twitter API into a google spreadsheet based on keyword, hashtag, links to a domain and/or tweets from a particular username. The possibilities are endless. Example: Create an archive of your tweets, updated hourly. Create an archive of tweets by influencers who use a particular keyword or hashtag.
Tools Worth Paying For
- Hootsuite: Scheduling, analytics, multiple team members and social profiles.
- Moz: includes access to Followerwonk
- Mention: Works with both Twitter and Facebook, set up alerts for brand mentions or anything else you want to track
- SocialBro: Real-time analytics, account insights
- Any tool that helps you save time or make money!
Google Analytics
Google Analytics 1-Minute Marketing Tips
Video Quick Links:
Boxcar Marketing Articles:
- How to Properly Set Up Google Analytics (Review the Checklist)
- Using Custom Reports
- Setting Up Goal Tracking
- How to Set Up Event Tracking
- See all blog posts on Google Analytics
Add these Custom Reports to your Google Analytics account:
- See all in the Google Analytics Solutions Gallery
- Click Import to get Avinash Kausik’s top audience segments, custom reports and dashboards
Hire Boxcar Marketing to do a Google Analytics Audit or regular Analytics reporting for your organization.
